Electric Tree
A movement for the restoration of the Atlantic Forest in Bahia, using Salvador’s Carnival as a mobilization strategy. In partnership with the JK Cooperative in Mata de São João, 2,344 native seedlings were planted. An initiative carried out by SER in partnership with Aú Marketing com Propósito and Objectiva.
Client
Own Project
Period
20xx
Results
15 thousand in donations.
2,344 native Atlantic Forest seedlings.
20 supporting companies, including Shopping da Bahia, 99 Pop, and Rede Bahia.
01 store at Shopping da Bahia with products whose sales were converted into seedlings and mobilization events to raise environmental awareness.
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