Helping organizations expand their
impact.
impact.
[
ABOUT BEING
]
What is SER?
Our mission is to foster local development through the strengthening of grassroots community organizations and the monitoring and evaluation of the socio-environmental impact of projects and programs.
Institutional Strengthening of Community-Based Organizations
Social and Environmental Impact Monitoring and Evaluation
Training and Engagement of Entrepreneurs and Community Leaders
Development of Socio-Environmental Impact Solutions for Companies and Businesses
[
Projects
]
Impact Projects.
[
03/35
]
CASA Best Practices Workshops
The workshops are designed to help strengthen groups institutionally through topics such as Financial and Administrative Management and Institutional Management.
Let’s Go, Street Vendors
SER served as a specialized consultancy in the area of productive inclusion, responsible for planning, carrying out, and analyzing the monitoring and impact evaluation process, using the Theory of Change to track the Work Experience and Brand Reputation pillars.
Fundo Brasil Support
SER conducted the impact evaluation of the Human Rights Defenders Support Program of Fundo Brasil de Direitos Humanos, based on the development of the Program’s Theory of Change. The evaluation covered 183 emergency grants and 51 grants awarded through public calls carried out between 2019 and 2023.
[
Methodology
]
Theory of Change.
Theory of Change.
One of the methodologies we use most is Theory of Change. With it, we achieve strategic clarity, impact monitoring, and engagement.
[
Step 1
]
Define long-term impact
The ultimate goal
[
STEP 2
]
Map out the necessary conditions
Work backward from the goal
[
Step 3
]
Identify Activities
What will be done
[
Step 4
]
Create the map/diagram
View the results chain
[
Step 5
]
Define indicators
To measure whether changes are taking place
Support SER and help us expand our impact.
[
What We Do
]
Areas of action.
[
04
]
[01]
Institutional Strengthening of Community-Based Organizations
[02]
Monitoring and Evaluation
of Socio-environmental Impact
[03]
Training and Engagement of Entrepreneurs and Community Leaders
[04]
Development of Positive Social and Environmental Impact Solutions for Organizations
[01]
Institutional Strengthening of Community-Based Organizations
[02]
Monitoring and Evaluation
of Socio-environmental Impact
[03]
Training and Engagement of Entrepreneurs and Leaders
in Communities
[04]
Development of Positive Social and Environmental Impact Solutions for Organizations
[01]
Institutional Strengthening of Community-Based Organizations
[02]
Monitoring and Evaluation of Social and Environmental Impact
[03]
Training and Engagement of Entrepreneurs and Community Leaders
[04]
Development of Positive Social and Environmental Impact Solutions for Organizations
[
Partners and Organizations
]
Our partners.
Our results in numbers.
[
Impact in Numbers
]
Our numbers don’t end with a period; they show us how far we’ve come and where we can still reach further and expand our impact.
Our numbers do not end with a period; they show us how far we've come and where we can still reach and expand our impact.
Nearly R$4 million has already been turned into direct impact
Nearly R$4 million has already been turned into direct impact
People Were Impacted
People Were Impacted
Organizations, enterprises, and initiatives have been strengthened here so far.
Organizations, enterprises, and initiatives have been strengthened here so far.
Hours dedicated to training and activity facilitation
Hours dedicated to training and activity facilitation
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.
Cristina Orpheu
[CASA Socio-Environmental Fund]
For Fundo Casa, SER has been a strategic partner for nearly a decade, especially in strengthening the capacities of the organizations we support. Over these years, we have built a strong path together through training initiatives such as project management and association management workshops—spaces that go far beyond developing technical content. These are processes that strengthen autonomy, expand management capacity, and directly contribute to the sustainability of local initiatives. What stands out most to us in this partnership is the consistency between practice and purpose. SER understands that strengthening grassroots organizations is a long-term investment that requires trust, continuity, and respect for the different timelines and realities of the territories.
Laura Macedo
[Union of Indigenous Peoples of the Javari Valley (Univaja)]
The SER team has a strong practice of active listening and, above all, facilitation, so that the goals each one of us hopes for can emerge. So, during this period of interaction with SER, it has been truly enriching, because they not only facilitate, but also guide us to reflect on where we are going, how we are going to get there, what resources we can draw on, who we will connect with, and what impact we want to create. At its core, SER brings this transformative capacity.
Lilite Cintra
[SER Counselor]
I believed in the boldness of the group of young people who refused to see the world as having no way out. I shared my extra years of experience, offering a few occasional suggestions. I lent my name to serve on advisory boards. I benefited from SER’s work, which provided consulting support to Gambá, the environmental group from Bahia that I am part of, helping us organize our services so we could present them better to society. And I learned that innovation is essential in this ever-changing world. Twenty years later, I am proud to have been part of this adventure, even from afar.
Paulo Henrique
[CEO of Startei and Advisor at SER]
SER, to me, is a very serious and truly inspiring organization. In every cause and issue SER works on, we’re right there with them, feeling motivated to take part. I attended NOSSA, that wonderful, cozy little house, where I had the opportunity to go and connect with people I still have a great relationship with to this day. In addition, SER has a connection to B Corp-related matters, having been the first B Corp in Bahia and later becoming a social organization. It has been 20 years of a long journey and so much history, and I’m very happy to be part of these 20 years.
Felippe Rosa
[Nia Tero]
What interests me most is the breadth of SER’s capacity: being able to go into the community, the village, the territory, listen to what is being said there, and produce documents, outcomes, trainings, and capacity-building efforts that truly speak to that territory—while never losing sight of the need to create documentation, records, and communication tools that can, over time, tell that story to other stakeholders. That is the real strength of your work: seeing these spaces as a way to translate and share outward what is being said there.