SER acted as specialized consultancy on the topic of productive inclusion, responsible for the planning, implementation, and analysis of monitoring and impact evaluation, using the Theory of Change to track the pillars of Work Experience and Brand Reputation. 

Based on the results and impact data from the work carried out by SER and presented by Ambev, the City Hall of Salvador recognized the project's social relevance and turned BORA Ambulantes into a municipal public policy.

1,882 interviews were conducted by a team of 10 researchers in three stages: Pre-Carnival, Carnival, and Post-Carnival.